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Are you going to start your own blog? Do you know what mistakes will you face? If no, then wherever you are right now, just sit down and just think over what I am going to explain in a few minutes.
First, let me introduce myself, I am Gourav, the owner of The Genics Blog. I am a crazy blogger and I know what I do. I have been blogging for the past 3 years and have a good experience where the beginner bloggers lack and what makes their blogging journey a bit tough in the first.
Here, after reading this article, I am pretty sure that if you are going to start out with your own blog, then you won’t make the same mistakes that I made and went through that slowed my progress in blogging.
Now, I am going to present you with a list of mistakes that most beginners do while first starting out.
1. Starting out with Blogger
Yup, I know blogger is very simple, flexible and easy to use and most people tend to go with it to have their start in blogging career.
Even I started with Blogger. But, over the course of time, I came to know the difference when I moved to other CMS platforms and tried my hand over them.
The thing I want you to understand is that it has been outdated. You have no control over how your site looks. There is no customization available on the permalinks of the articles, the structure of pages and the UX(User Experience).
Also, the theme depends on a single huge XML file which becomes difficult to navigate through when you want to make any customization.
I had been using Blogger for about 1-2 years and I could not make out why it was not good for making great business. It was until I moved to better CMS than Blogger.
Moving to WordPress from Blogger was the best decision I had made, though late.
If you love Blogger, you won’t be able to tell why you should leave it until you read this article: WordPress versus Blogger- The complete guide.
I won’t dig into the topic of WordPress since its guide is already available at The Genics Blog which explains everything you need to learn about WordPress.
So, for beginners, I would recommend that you move over to WordPress straight. And those, who use Blogger, I strongly recommend moving to WordPress.
But, here at The Genics Blog, we won’t let you spend even a single penny for waste, I recommend that you first try WordPress.
If you are a blogger, I recommend you to join The Genics Blog community and write guest articles for us. You can get further details at our Write for us page.
If you are not a blogger and want to get good at WordPress, you can use free WordPress from 000WebHost or you can learn how to make a completely free WordPress website.
Make a free WordPress website!Want to make a completely free WordPress website along with a custom domain name? You are in the right place! Check out the article for the same.
2. Using Google AdSense a lot
Since I am talking about my mistakes, I would rank this mistake at number second. This does not apply only to Google AdSense but all Ad providers.
Also, this is not just for me, but I also want to make everyone aware of it.
At first, many new bloggers get fascinated by Advertisements and earnings. But, these things do not matter. Earnings aside, I would want to put forward the concept that many people overlook.
It is the load speed of their blog. It really matters a lot! And here, I am going to do some Math for you!
For that, I would assume two cases. Suppose, you have 1000 unique monthly visitors. The first case is that you have 3-5 ads on the home page and second, have no ads on the home page.
Now see for the first case:
Each ad increases the load time by 0.5-1s(for my testing with 50mb/s network speed- it may vary on various factors such as connectivity, the theme of the site, etc). You have 5 sec, and this implies you have increased your site load time by at least 2-3s. This impact is huge.
Now, some would argue that if I earn $0.4 from each ad, and from 1000. A hundred people click that, I earn an average $40. How can I let that go?
There’s a solution for everything. I will tell its answer in the second case.
Second case: In the beginning, you are going to earn nothing, whether you have ads or not! You need to build traffic. But now, you have 1000 visitors a month.
Let’s calculate for that. You have previously increased your load speed by 2-3s average (because you cut off the ads). This will improve the UX.
Bonus: this would increase your Google rankings and this, in turn, would imply greater reach to people. Now, if you contact for sponsorship, you get much more money compared to normal ads.
This is much better than those ugly ads.
3. Auto-Blogging in WordPress
One of the other silly mistakes that I made was to use auto blogging.
If you don’t understand what auto blogging is, let me explain to you. There are WordPress plugins that allow you to sit and relax and let it do the blogging for you!
What it actually does it that you first configure it to import articles of a particular niche at a set interval of time. Then this plugin will automatically import articles based on their relevance to your blog.
But, it does not do the blogging for you! It just copies articles of other blogs and pastes it to yours. This was another mistake that I did with The Genics Blog. During the period from January to February, I have been using an automatic plugin to import posts. This was a huge mistake that I did and I regret it.
Now, as of this article being published, I have deleted all the auto blogs. I have understood what problems it might generate if you use copied content. Though I have not been infringed for copyright, but have understood what this would have cost me.
So, I recommend you not to auto-blog, instead publish relevant and quality content through your site. Only original articles rank higher!
4. Multi-Niche Blogging
This is what that turned my blogs down even with three years of efforts with multiple blogs(this was my other mistake, you can read that below). It is not wrong that all in one blogs are great resources, but if you are setting it out alone as a personal blog, it would be one of the worst ideas.
I did that mistake with my first blogs. I blog as my hobby and since I am set out alone, multi-niche blogs did not fit my schedule, after all I am a student and have to do works.
Also, even if you are grown up, have much time for research and to write about different topic, How many topics could you cover? Also, consider this case, you know great stuff about Technology and can write tons of articles on that. But if you set out with a multi-niche blog, and start writing about wildlife, how will you continue? Remember, only quality stuff matters.
This is the reason I say, for a multi-niche blog, a team is necessary so that each person can handle specific areas of interest. But then again, there are a lot of niches out there- you cannot rank #1 in all.
5. Starting Multiple Blogs at once
This is almost the same as the previous point. Having one blog about Photography and the other about cooking will mix up everything.
It is the same as having one single but a multi-niche blog. It is better to think about the areas of your interest and the topics that you can write articles that are better and worth the search of a person.
On the whole, multi-niche or multiple blogs would be waste of time and money if you don’t write quality content or are not consistent!
6. Quality over quantity
This is another major factor that holds power for the rise of a blog. The articles published on your blog should have quality, not quantity.
Suppose, you have a blog about music. You are making 10-15 articles a day, but on the whole, they are just 200-300 words, don’t explain stuff properly, are not worth the search of a person- then your business would be a total waste of time.
Instead, you should be utilizing time properly. It is not compulsory to have 10-20 articles a week. If your content has quality over quantity, then it does not matter if you publish either a huge amount or even just 1!
To understand it in a deeper way, suppose this example:
Remember, each day, there are a lot of posts being published and just think out of the billions of billions of content, why would a person prefer your site? Because it would be the one that has all the information needed and can provide enough data for a long time. So spend time writing, formatting, and understanding yourself about what you are writing! Because if you can feel like the audience of your blog, then only you can understand how you can convince your audience and turn them into customers.
7. Avoiding SEO
I had a lot of ideas but never did I write and publish them and promoted them. Also, what I wrote was poorly optimized and had not optimization for ranking higher.
SEO- Search Engine Optimization. It is the technique of providing search engines the necessary information that what the article/page is about and how they should be dealing with it.
Only writing quality content does not work if it isn’t properly optimized! I really recommend using plugins like Yoast- I have been able to rank higher within 3-4 days of its using it!
This was one of my longest articles! But I wished to express my concern for all of you so that you don’t do the same mistakes as I did!
I hope that you learnt something good from this article and I also hope that this would provide some better understanding of the amount of effort blogging takes in and what is the outcome.
I also hope that the examples used in the article were very realistic and relatable to your experience. Please do comment telling me about the examples too!
What did you learn from this guide? Comment and let me know!